Propel Lucozade into the modern world of sport and exercise
Create a print ad that propels Lucozade Sport into the modern world of sports, where people exercise to reach personal goals and to live a balanced, healthy and active lifestyle.
Print ad: photo or illustration with tagline and text explanation (2 pages in total, PDF only).
#1 When to stop is up to youでの1,500€の賞
Thank you for your submission to our project. We really like this simple idea that takes on the relevance of the way personal participation in sport has shifted on many levels. Here you’ve combined the idea of technology such as ‘Strava’ to map a route to be run / cycled / walked with the notion that this can be completed by getting the energy from Lucozade Sport. The idea that completing an extended route each time with Lucozade Sport as the energy drink to help support the individual complete this also resonates our thinking.
#2 Sports Gets Personal.での750€の賞
Thank you for your submission to our project. We really like your idea that conveys sporting activity can literally be for everyone no matter who they are. By casting a character not usually associated with someone who enjoys sporting activity there is the potential to appeal to those people who usually feel intimidated by places such as gyms. With the Lucozade Sport in hand it all changes.
#3 OUT OF THE OFFICE, OUT TO MY BUSINESSでの600€の賞
Thank you for your submission to our project. We really like your ideas because it’s so relevant to the workplace world today. There are many people that take part in some sort of sporting activity either before, during or after their working day and having Lucozade Sport with them can help ensure they have the energy required to achieve their goal.
#4 Lucozade effect!での400€の賞
Thank you for your submission. You’ve hit on a really nice idea of using the the street signs / signals ‘in the field’ where people like to do their sporting activities as a way of engagement and interaction. There is potential to extend this thinking into something fresh and relevant.