Help people pronounce “eYeka” properly.
Create a design solution to help people to pronounce our name properly.
A single-page submission (left side = your idea, right side = answers to the 3 questions).
We would like to thank all participants for their ideas - we had a hard time narrowing down the shortlist as there were many good solutions!
Overall, we decided to prime simple solutions that could translate across all languages and cultures. Also we primed ideas that went beyond a litteral interpretation of our brand name to emphasize its symbolic identity.
Your contributions will have an impact on the eYeka brand looking forward - stay tuned!
We loved the simplicity and efficiency of the design solution. It is rooted in a deep understanding of the challenge and successfully addresses it at the right level, while minimizing impact on the current brand identity and preserving the spirit of eYeka. The idea also can translate easily across many touchpoints, and has legs to expand beyond its current implementation. Well done!
We were inspired by how this idea roots in eYeka's uniqueness and translates it with elegance and clarity. The design solution expresses what eYeka is all about in a fresh way and in a simple, contemporary visual format. We see strong potential to expand further on it. Congratulations!