Meta Mornings コンテスト終了

Can you convince busy women to adopt a healthy daily ritual, with your wit?

開始 2015年06月30日(火) 終了 2015年08月04日(火) 23時59分00秒 +0000 UTC 審査 結果 2015年09月
開始
2015年06月30日(火)
終了
2015年08月04日(火) 23時59分00秒 +0000 UTC
結果
2015年09月
概要

背景

Let me introduce you to Jane, an Australian married mother of two, who’s recently gone back to work. Jane’s life feels really hectic from the moment she gets up till she falls asleep at night. She wants to live her life to the fullest and do it in a healthy way that gives her a bounce in her step and a feeling of lightness.

Metamucil is the world’s #1 selling fiber supplement, made from 100% natural psyllium husk. Psyllium husk is a superfood that helps your body’s natural toxin removal process, cleansing you from the inside and helping maintain good digestive health, for a lighter and more active you. Psyllium husk traps and absorbs your body’s unwanted waste materials, which are then expelled, leaving you feeling cleansed, refreshed, lighter and more active, ready to face the challenges in your daily life.

How can we get women to consume this Psyllium husk superfood more regularly as part of their everyday morning health supplement routine?

クリエイティブチャレンジ

In an entertaining and witty video, convince women who don’t have time, to make time for Psyllium husk every morning; reinvigorating them from the inside, boosting their vitality, and helping them meet life’s challenges.

Convince women like Jane, that a daily intake of Psyllium husk can aid their digestive wellness, leaving them feeling cleansed, refreshed, lighter and more active, giving them that little extra to live life to the fullest, no matter how busy or hectic they are.

Put yourself in Jane’s shoes – she juggles work, family and her own personal life, and she loves the richness of her life. Sometimes the only me-time she has is early in the morning as she’s preparing breakfast or just before her family wakes up. Perhaps this is a time when she takes a moment for herself. How would you make use of little moments in the morning like this to build a daily routine around taking Psyllium husk, and show the feeling of wellness that starts from within to give her the extra stamina to get her through her day?

In an entertaining and engaging way, we want you to show that moment when she builds her Psyllium husk ritual and how that subsequently helps her for the rest of her day.

It is not necessary to feature the product in your video, but if you want to, you can feature a transparent glass with orange liquid, please refer to an example here. Wherever possible, please talk about Psyllium husk as the active ingredient that clears the body’s wastes and toxins, not Metamucil.

Your video will be used online and on social media in Australia and should depict women in a naturally knowledgeable way, with warmth and humor. It should be cheeky and witty, with entertainment value to get women’s attention as vitamins and supplements could be a little boring. We would like to see the brand color palette included – please refer to specific guidelines.

 

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

Australian audiences love entertaining, witty and interesting videos. Help capture their attention with great storytelling that will engage these women and get them hooked on watching.

Example of a good entry: A video that tells the story of a woman starting her morning with a routine that includes Metamucil. As the day wears on, we see her always ready to face any task or challenge ahead. Metamucil is always present with the rest of her vitamin supplements and a part of her healthy lifestyle routine. We want to show that Metamucil is part of her everyday morning routine and has a space beside the other health supplements that she values.

Example of a bad entry: A video showing a woman talking about the product benefits of Metamucil as a laxative, in the context of a specific problem that needs to be solved. We want to show that Metamucil is not a laxative to take when a need arises, but a daily supplement you take with your breakfast, part of a healthy lifestyle choice....

審査員賞

  • #1 10,000€
  • #2 6,000€
  • #3 3,000€

フォーマット

Video, maximum 30 seconds.

入賞基準

We are looking for original, creative, and entertaining videos that show how the daily ritual of taking Metamucil can impact women’s lives positively, starting from within. We want to show women at their best – the perfect balance between functioning well and feeling good. Be creative and entertaining with your story to capture Australian women’s interest.

ガイドライン

このコンテストに関するガイドライン

  • Please do not depict Metamucil in the context of a laxative.
  • The video will be used on online and social media platforms in Australia. We are looking for videos with good creative execution that can be used straightaway.
  • Please submit entries in English or with English subtitles. Winning entries will need to provide English subtitles as a separate file.
  • Please do not submit entries with sexual or offensive content.
  • Please download brand assets here.

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません