Can you convince busy women to adopt a healthy daily ritual, with your wit?
Convince women who don’t have time to make time every morning for Psyllium husk. Show how it boosts their vitality and helps them meet life’s challenges.
Video, maximum 30 seconds.
Thank you everyone for participating in the Metamucil project. It was incredible to see so many entries from around the world. I was pleasantly surprised to see the high quality of most entries. It was a struggle for me to shortlist the top 10 and finally, narrow down to the top 3 because i honestly, loved the top 10 entries. Finally, the decision came down to selecting the 3 copies, which i felt, had communication ideas that can be used as a sustainable campaign over the next few years. Thanks once again for your participation.
#1 Digestive Tract Attitudeでの10,000€の賞
So excited to have been a part of this! Through the process we actually
learned a lot and now are both users of the product. Let me tell you, it
feels good to be a winner and even better to be regular, thanks to heaps of
I loved the insight of 'having a conversation with your digestive tract / gut'. This idea has a lot of legs and can be used as a big campaign over years.
#3 My Morning Ritualでの3,000€の賞
Thank you for the opportunity of participating in this challenging contest. I am happy to have won this prize and I am looking forward to other interesting projects to express my creativity.
I loved the insight that working woman have so much on their hands every day that they wish there were three of them. The idea promises consumers that taking Metamucil would make them so active that they'd feel there were 3 of them. The idea has hit the nail on the head.
1位 garygeorgec 110,820 クリエイティブスコア
2位 devonferguson 107,990 クリエイティブスコア
3位 mordov-centre 338,960 クリエイティブスコア