Kleenex Moist Toilet Tissue Print コンテスト終了

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チャレンジ

コンテスト要約

Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

4 受賞者 6 コミュニティお気に入り 51 寄稿者 66 受け付けられた作品 23 7 言語
46a6cf6d5545483782f1b5c47b1c4685

Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

審査員賞受賞者

Kimberly Clarkで選択

noeadriana
noeadriana #1賞
noeadriana 84,490 クリエイティブスコア
  • グラフィックデザイン
  • ビデオ
  • イラストレーション
  • 著作
  • ラベル・パッケージデザイン
  • 写真
  • スクリプト作成
コロンビア

#1 Buttocks always clean, freer and sure.での3,000€の賞

This award motivates me to continue striving to meet each eYeka challenge .  Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark
txell199
txell199 #2賞
txell199 40,550 クリエイティブスコア
  • グラフィックデザイン
  • ビデオ
  • ラベル・パッケージデザイン
  • 写真
スペイン

#2 Kleenex Moist Toilet Tissueでの1,500€の賞

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark
gaiariva
gaiariva #3賞
gaiariva 780,050 クリエイティブスコア
  • グラフィックデザイン
  • イラストレーション
  • 著作
  • ラベル・パッケージデザイン
  • 写真
  • スクリプト作成
イタリア

#3 Lingerieでの1,000€の賞

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark
kerubin
kerubin #4賞
kerubin 321,020 クリエイティブスコア
  • グラフィックデザイン
  • 著作
シンガポール

#4 The Final Touchでの500€の賞

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark

コミュニティお気に入り

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独創性の上位者

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  • justo 2 justo 69,010 クリエイティブスコア
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物語の上位者

  • justo 1 justo 69,010 クリエイティブスコア
  • osbornenash 2 osbornenash 139,340 クリエイティブスコア
  • laembrionaria 3 laembrionaria 188,780 クリエイティブスコア

Kleenex Moist Toilet Tissue Printコミュニティ

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51寄稿者