Take the risk out of painting through a great decorative journey with AkzoNobel.
Add color people’s lives by assuring them that their decision to choose AzkoNobel paint will give them a great home decorating experience.
1 page visuals and 1 page text description, maximum 2 pages (PDF).
All ideas are very valuable and provided direction for our conversion strategy, even beyond the areas we were thinking about.
Each concept was well explained in text and visual, so really easy to understand the essence and differences between the ideas.
At the end, it was hard to make the final decision because many great submissions. We felt that the winner really addressed the challenge and will guide consumers in their decision. Thanks you!
Happy to read the mention "Your media has been selected as a winner" this morning ! Hope this help people to paint more and to Akzonobel :P
Concept will guide consumers in their decision, reduce risk and assure the perfect end-result. A complete service beyond color choice and guidance!
Thank you so much for appreciation my work! It is very important for me, because I'm new to creative and advertising, and it is not my profession.
The Akzonobel contest is the most interesting the type of eYeka competitions for me, because it directed to invention things that did not exist before, instead of creating a new image of the existing product.
Also this kind of competitions gives me an opportunity to avoid the difficulties of translation, because I'm not a native speaker and an unusual idea is more important than a spectacular turn of speech there.
It is very important for me to know that my ideas can inspire people and be useful. Once again, thanks to eYeka for this chance and Akzonobel for very interesting task!
Great product solution that can not fail, even when wall is imperfect!