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Thank you so much for sharing a lot valuable ideas! We really like all the creative story, and it was very challenging for us to select a few winners. One thing we want to request for the future is that we don't necessarily stick to the story only. In the recent digital world, one piece of visual that communicates everything is far more important vs. lengthy story. Next time, we would appreciate your entry to really simplifying, but still relevant and insightful to consumers. Looking forward to seeing you guys next time! Ciao!
#1 Mommy smellでの4,000€の賞
This story is very heartwarming and relevant to modern mom in Korea. She always wants to be great as mom, wife and independent woman, however, sometimes it is very tough to be strong woman to have these 3 roles completed. There is moment for mom to be sometime easy on solutions of the problem. There, Febreze to help you, and if it is mom's smell, Febreze will be able to be the role of connecting mom and kids. Like it.
#2 Robot's Can't Smellでの2,000€の賞
I am a freelancer and the last months were very tough. I had no job. Winning 2000€ is an incredible news. I have to thank eYeka support team. It was my 1st entry and they send me back replies asking me to rework the page, answer the questions... I did the changes, the project has been accepted and I got a prize. Thank you very much.
This story captures modern mom's insight well. She is very busy, and in order to cope with busy day, she smartly uses all the advanced electric home appliances, however, robot/ advanced technology cannot identify the source of bad odors, hence, you need Febreze. It would have been better if this story also describes where the odor of fabric comes from, and why they want to remove it.
#3 Story 1 - Snoring and Farting sorted by Fabrezeでの1,500€の賞
I am super excited for the result of this contest. Really happy to be a part of such an amazing community of real creative talent from across the globe. eYeka is a great platform to showcase ones creativity and when a brand like Fabreze awards you for your creativity, it feels like i am on top of the world :) Thank you.
This story might not be exactly spot on to housewives with kids, but for our young couple target who are very important as point of market entry, the story would be relevant. When both of them starts new life together, there are a lot of difficulties, and compromises they have to make, and Febreze can be part of connectors between them, which is heart warming. It would be great if we can establish the proposition of Febreze not to be only scent, but to be more genuine malodor removal.
#4 The Guessing Gameでの500€の賞
I like the angle of odor you don't notice but kids notice. This is indeed true insight because you get used to the smell, so sometimes, you might be giving odors without notice it. It would have been even greater why fathers wants to use Febreze - there is less sense of urgency for Febreze non-users to use it behind this story.
1位 evgeniylg123 1,268,800 クリエイティブスコア
2位 silvapenny 40,230 クリエイティブスコア
3位 chrysalide 124,140 クリエイティブスコア