hugOne コンテスト終了
eYeka エクスプレス

Improve families’ sleep quality thanks to hugOne.

開始 2015年11月13日(金) 終了 2015年11月29日(日) 23時59分00秒 +0000 UTC 審査 結果 2015年12月
開始
2015年11月13日(金)
終了
2015年11月29日(日) 23時59分00秒 +0000 UTC
結果
2016年01月
ニュース

Contest extension

15/11/18 16:43

Awesome news for you! We have extended this contest for another week. The end date will now be November 29th

Don't miss this huge opportunity and make a difference with your entry!

概要

背景

When sleep goes wrong everything goes wrong… Medical experts agree that sleep quality is one of the three pillars you need to live a healthy life (along with healthy diet and regular exercise).

When we sleep poorly, other aspects of our health are affected as well. For instance sleep deprivation could lead to increase stoke risk, or lead to obesity. It could damage bones and lead to memory loss. For children, sleep is even more crucial. It’s what allows proper mind and body development.

Getting to bed at the same time every night, waking up at the right moment, breathing pure air while sleeping… These are very important factors of well-being for the whole family. But unfortunately it’s very often neglected. Medical reports show that 1 out of 4 children will suffer of bad sleeping routine during his childhood.

Sevenhugs is a French start-up that strives to reinvent the way families experience technology at home. They have developed a device that works with an app to deliver services and information called hugOne. It’s the world’s first device to combine sleep and environment tracking for the family. It helps the entire family to get better sleep and monitors temperature, humidity and air quality anywhere for a healthier home. For instance, hugOne will notify whenever it is ideal bedtime or when indoor air quality needs attention. There is a central device, that stays in the living room and each family member has a mini device that stays in their beds. hugOne improves sleep quality and the whole family benefits from it. Please watch this video to know exactly how it works.

Sevenhugs’ challenge is that their product is complex to explain in a very short and simple way. They would like to trigger interest from parents who are already using activity trackers and could be adopting the product – and to do this, they need your help!

クリエイティブチャレンジ

Imagine and create an impactful poster and tagline to introduce hugOne, the world’s first device to monitor sleep and environment for the entire family, and make parents want to buy it!

Your target for your poster are couples or parents who already use an activity tracker.

Your poster should convince early adopters of technologies that hugOne brings real value to families.

Here is a list of facts that can help you understand the challenge- have them in mind while creating your poster:

  • Technology can be perceived as negative, some parents would not want electronic waves to circulate in the house. But hugOne’s sleep sensors do not need WIFI or Bluetooth in the bedroom, and all electronic transmissions from the sleep sensor are shut off at night when someone is in bed.
  • People use activity trackers for themselves but not for their family. Why? Sleep is a collective thing and when a child doesn’t sleep well, his development is seriously impacted.
  • People wonder why they would need to track sleep information. Well, knowing the issues is already solving the problem. If you know your child wakes up ten times every night (while you sleep) maybe you can set-up a sleeping ritual for instance.
  • Some devices are complex and cumbersome to use. But this one is very intuitive and easy. Most sleep trackers must be worn on the wrist during the night, be recharged weekly and synchronized daily with a smartphone. hugOne sensors last for more than 6 months with a replaceable battery with nothing to wear at night and all sleep behaviors are automatically synchronized and available on sevenhugs mobile app everyday.

hugOne is hard to explain briefly. You need to find a way to tell its story in a synthetic and convincing fashion.

The details about the product can be checked in the toolkit and guidelines below.

Your entry must include a key visual, a tagline and a short paragraph of explanation where you shall tell us why your approach is the best way to talk about this product. (150 words)

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

A good example of an entry for this contest could be a poster that shows a child’s bed in a mess. Soft toys all over the bed, ben linen is creased, duvet is all over the place –it’s because the child had a bad night. On the poster there is a graphic that says: 9:32 pm woke up/ 10:10pm woke up/ 12:36am woke up/ 2:16am woke up/ 4:55am woke up. And the tagline says: “and you don’t want to know this?”
A short paragraph on the poster explains that 1 child out of 4 will develop a sleeping trouble and that there are ways to help children who sleep badly by, first of all, knowing that they sleep badly. Then set up routines to help them go to bed. And go to bed every day at the same time thanks to hugOne which provides help for better sleep.

審査員賞

  • #1 1,500€
  • #2 600€
  • #3 400€

フォーマット

1 visual with tagline and up to 150 words as explanation (1 page PDF template)

入賞基準

Our client will be awarding the posters that will convince people to consider buying hugOne. The quality of the visual matters less than the strength and relevance of your idea.

ガイドライン

このコンテストに関するガイドライン

  • You can download the logo, the packshots and the product desciption from the toolkit.
  • Entries should be in English or French.
  • The product is most suited for 3-13 years old children. DO NOT feature children under three, nor teenagers.
  • 権限と少なくとも含まれている必要があり保護された要素を使用するライセンスは、(i)これらの要素に応じ由来するか基づいている新しい作品に保護要素を組み込む権利は、(ⅱ)権利を使用する(音楽、写真などを含む)商業目的で使用する(iii)インターネット上で使用するの権利のために。あなたはいつでもこれらの権限とライセンスの書かれた証拠を提供することができなければなりません。

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません