Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.
Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.
1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).
Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.
Hope to have chance to see your great creative again.Thanks again.
#1 Care your clothes like caring your faceでの1,500€の賞
It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.
#2 My choice , my lifestyle!での600€の賞
The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.
I am glad to be part of winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!
Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.
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