Vidal Sassoon - The Legendコンテストの結果を見る
Wow young fashionistas with how Vidal Sassoon changed the world with a pair of scissors.
Bring to life the path-breaking legacy of the Vidal Sassoon brand and inspire young and trendy fashion addicts to learn more about Sassoon and his stories.
1st page poster with a tagline; 2nd page answers to the three questions (max 2 pages PDF).
We are really amazed by all the entries, of how well the Vidal Sassoon spirit/hertiage was captured and transformed to unexpected and exciting ideas. We literally had goosebumps several times when reading through all the entries!
Thank you all again for showing us these amazing ideas, you have truly turned Vidal Sassoon into the legend in a relevant and contemporary way, which is exactly what we asked for!
#1 Ripping up the rulebook for over 60 yearsでの4,000€の賞
We love how simple and clever this idea is. By restructing the rulebook, a new standard had came to life. We also love how this visual inspires interesting campaigns across digital/TV.
My mother is a hairdresser therefore this competition was personal for me:) Thanks Eyeka and Vidal Sassoon for this inspiring competition!
After Vidal Sassoon, hair comes to life. This is such a powerful statement! This idea is truly authentic and never-seen-before, beauty addicts could really belive Vidal Sassoon is the original salon genius!
#4 The Next Reinventionでの1,000€の賞
We absolutely love how this idea brings strong insight from digital era, that virtual becomes the new reality. This idea is really relevant to the beauty addicts, and we're sure we could make lots of exciting digital/social campaign out of this!
#5 Vidal's Visionでの1,000€の賞
This was such a cool brief. The more I researched Vidal Sassoon, the more influential he became. Big thanks to the brand team and of course the eYeka crew for bringing it all together. Best of luck with the campaign...
We love the analogy of how hair could be your unique fingerprint. Vidal Sasssons believes that your hair is the most individual fabric to enable individual expression, the fingerprint analogy clearly highlights this point!