ACE - Convenienceコンテストの結果を見る
What does convenience in laundry mean to you?
In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.
Poster with tagline and explanations of your idea (2 pages PDF max)
Dear Eyeka Community, thanks so much for your outstanding work developing these creative propositions that beyond addressing the challenge enabled us to discover new benefit spaces never thought before.
Thanks so much!
Ace Team LA - P&G
I really loved the way you portrayed the end benefit of a practical detergent in a emotionally connected way (the kitten) but at the same time showing the complexity involved on other house hold chores in the lack of a practical solution like Ace. This sort of side by side enhances the superior brand promise of Ace. Amazing creative proposition!:)
#2 Invisible manでの1,500€の賞
I very much enjoyed this visual as it matches perfectly with Ace tone of voice. Putting upfront an emotional benefit from a detergent is a quite challenging work that this visual has been able to manage from a positive approach of the practicality brand promise of Ace. Excellent job!
I enjoyed the simplicity of this proposition. Portraying Ace as the Swiss Army laundry weapon is a great starting point for a very simple but clear communication to deliver on the core message of no additional products needed. Great job!:)