ACE - Convenienceコンテストの結果を見る
What does convenience in laundry mean to you?
In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.
Poster with tagline and explanations of your idea (2 pages PDF max)
I really loved the way you portrayed the end benefit of a practical detergent in a emotionally connected way (the kitten) but at the same time showing the complexity involved on other house hold chores in the lack of a practical solution like Ace. This sort of side by side enhances the superior brand promise of Ace. Amazing creative proposition!:)
#2 Invisible manでの1,500€の賞
I very much enjoyed this visual as it matches perfectly with Ace tone of voice. Putting upfront an emotional benefit from a detergent is a quite challenging work that this visual has been able to manage from a positive approach of the practicality brand promise of Ace. Excellent job!
I enjoyed the simplicity of this proposition. Portraying Ace as the Swiss Army laundry weapon is a great starting point for a very simple but clear communication to deliver on the core message of no additional products needed. Great job!:)