NESCAFÉ Triggers Connections コンテスト終了

NESCAFÉ really plays a central role in this video as the Mug triggers both the encounter of the characters and the bonding moment. The very good quality of the creative execution, the unexpected twist in the story and the joyful tone makes it an interesting piece of content, especially for social media since it can be understood without any sound. Therefore, it was selected as the first prize winner of the contest.

This video is funny and surprising, and in every scene the conviviality and togetherness triggered by NESCAFÉ are central. The quality of the creative execution is good and the look and feel is close to usual NESCAFÉ publications on social media. It also calls on cultural references that will appeal to digital native audiences. Therefore, this piece of content was selected as the second prize winner of the contest.

This video was selected as third prize winner of this contest thanks to the quality of its creative execution and the role given to NESCAFÉ. It shows how NESCAFÉ can trigger convivial moments anywhere. Instead of opposing real and virtual connections, the video demonstrates how one can enrich the other.