Vicks - Action Cold & Fluコンテストの結果を見る
Show us that Vicks Action Cold & Flu is the best way to treat multiple cold symptoms!
In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of not just cold but pain as well
1st page poster with a tagline; 2nd page answers to the three questions (max 2 pages PDF).
It's been a real delight going through all the entries and getting an opportunity to peek into the consumers mind. All entries have been very valuable in giving us perspective on how to win in market and improve consumers understanding of the product and its benefits. We'd like to sincerely thank all participants for their time and effort.
#1 Multitask Pillでの3,000€の賞
I'm truly grateful and very proud of being part of eYeka's community. I can't describe the happiness and the excitement that I felt the moment I received the news. I really liked the brief and even at the opposite side of the globe, VICKS is a brand that I feel close and that has been a great support in moments that I needed relief. Thanks again and I can't wait for the next VICKS' brief.
We loved how the image brings to life the idea of 'one pill for all needs'
It gives the pill a character of elevated responsibility in bringing the consumer 'calm from chaos' during her cough and cold
#2 Pill Boxでの2,000€の賞
I guess all creatives have their favourite brands, those they admire and
dream to work for. For me, Vicks is one of such brands so it makes me
extremely happy for my work to be selected among winners. I will put this
work in my portfolio with great honour and pride. Big thanks to Vicks and
Eyeka for making this contest happen
This really blew our minds. Very vivid and descriptive image which is so intuitive, you won't have to think twice about the message. It brings to life the risks of over medicating, which is a land of communication that not many people have ventured into (so boldly) in the past
This is my second win from the Vicks brand. Thank you so much and to eyeka for appreciating my ideas!
This truly brings to life the character of Vicks. Vicks stands as a caring and trusted brand which is suited for all members of the family. And this fits well into that picture by showing it's time to get one solution that 'fixes every part of of mum' so 'she can fix every part of the house/ family'
#4 All in oneでの1,000€の賞
I really enjoyed the brief, it pushed me to think outside the box.
Thank you for selecting me among the winners,
I feel proud & happy :) Thank you!
Loved the bold nature of the image. Screams out the gravity of the situation we all face today i.e. unknowingly, we end up consuming a lot more medication than we would've intended to. Also help highlight the fact that this is one solution to a variety of needs.
#5 VICKS - BOXERでの500€の賞
Thank you very much for this award and for your confidence in my creativity
This is a strong and vocal image which positions the product as one which is very effective / efficacious. While it retains the essence of Vicks, which is to cure and care for the mum and family's needs, it also re-positions the brand and product as one which can really combat cough and cold symptoms effectively