Anchor - Communication コンテスト終了

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チャレンジ

コンテスト要約

Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

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3 受賞者 6 コミュニティお気に入り 54 寄稿者 86 受け付けられた作品 26 6 言語
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Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

審査員賞受賞者

Anchorで選択

brucedsilverman
brucedsilverman #1賞
brucedsilverman 210,040 クリエイティブスコア
  • グラフィックデザイン
  • ビデオ
  • 著作
  • ラベル・パッケージデザイン
  • スクリプト作成
アメリカ合衆国

#1 White is the New __________での3,000€の賞

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor
AnnaMunchkin
AnnaMunchkin #2賞
AnnaMunchkin 18,310 クリエイティブスコア
  • 著作
オーストラリア

#2 With Anchor Milk, they're almost there.での1,500€の賞

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor
juansebastianecheverri
juansebastianecheverri #3賞
juansebastianecheverri 826,280 クリエイティブスコア
  • グラフィックデザイン
  • ビデオ
  • イラストレーション
  • アニメーション
  • 著作
  • ラベル・パッケージデザイン
  • 写真
  • スクリプト作成
コロンビア

#3 Be the mom of this kidでの500€の賞

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor

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Anchor - Communicationコミュニティ

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54寄稿者