Anchor - Communicationコンテストの結果を見る
Can you surprise us with a new way to look at milk and make it exciting again?
Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.
PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three
My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!
I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting
- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture
I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.
I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.
The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children