The Future of Lips Beauty コンテスト終了

Invent your ideal make-up for lips beauty.

開始 2016年06月17日(金) 終了 2016年07月10日(日) 23時59分00秒 +0000 UTC 審査 結果 2016年08月
開始
2016年06月17日(金)
終了
2016年07月10日(日) 23時59分00秒 +0000 UTC
結果
2016年09月
概要

背景

Everyone would agree that lips are a beauty statement. The way women beautify and make-up lips says a lot about themselves. 

Neutral, glossy, bright or dark… lips express our personality or our mood. They provoke emotions and have strong evocation powers.

Women play with colors, textures, shines and the possibilities they have to make-up their lips are numerous. It goes from very subtle and discreet lips underlying to the whole transformation of the mouth and even of the face.

For some women, getting beautiful lips is a very mechanical gesture they do several times a day while for others it’s an occasional and quite long routine.

To please women who look for more creativity, more convenience, for women who are always keeping abreast of novelties, cosmetics brands have been innovating a lot in the past couple of years. In terms of formats and textures, we can now find not only sticks but also pencils, glosses, balms, oils, gels, liquid in tubes, fluids etc. 

It’s not anymore just about lipsticks: there are many new forms and ways to get beautiful lips.

Our sponsor, an international Beauty & Couture luxury brand, wants to revolutionize the way women make their lips look beautiful and push the boundaries of lips make-up.

Do you want to find new ways to please women and their unquenchable thirst for innovative, disruptive and quality beauty products? Do you have ideas to make their lips look the way they want? 

クリエイティブチャレンジ

Invent a new and disruptive lips product, package and gesture to please women who want to have beautiful lips and look for out-of-the-box solutions.

We’re asking you to imagine new ways for women to color, to style or to take care of their lips.

Think beyond what already exists. Many options exist in this market: check our board of inspiration and imagine concepts, products, gestures that do not yet exist! Check our Pinterest board here.

We’d like you to illustrate your idea with visuals, some text (answer the questions listed right-after) and a mood-board that expresses the emotional or symbolical part of your idea.

Understanding the whole universe behind your idea is very important. There could be symbols, patterns, colors, personalities, and images taken from nature, fashion, cities, food, travel etc.

To guide you, along with your visuals and mood board, we ask that you describe your idea by answering these questions:

  • Why women would want it: the promised results and benefits, the frustrations it solves;
  • How women would apply it: gestures, applicators, routines;
  • What is it: textures, packaging, formats, shapes, sensations;
  • How is it new compared to what exists today?
  • Who: the women you have in mind: what type of women do you think it would appeal to?

 

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

A good idea for this contest could be a colored fluid that a woman can apply to the whole area of the lips, not only on the lips. She does not have to care too much about being precise in the application because the product will by itself be put on the lips only, without smears.

Another idea is a lipstick that changes colors. For the office hours the lips will be red and it turns to a flashy pink when the light goes down.

Do not limit your creativity to these ideas! These are mere examples and you should not replicate them. You can get inspiration from other categories like food, decoration, technology etc.

審査員賞

  • #1 3,000€
  • #2 1,500€
  • #3 500€

フォーマット

Presentation with design and text plus mood board. (4 pages max)

入賞基準

Being truly disruptive and offering new benefits to women will help you be the winners’ list.

ガイドライン

このコンテストに関するガイドライン

  • Think beyond boundaries and amaze us with your out-of-the-box ideas.
  • Please stay away from existing products. Check our board on Pinterest, read articles to make sure what you invent is NEW!
  • Please answer the mandatory questions.
  • Entries should be in English.
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