Since 1935, KITKAT, a brand with its perfect balance of delicious chocolate and crispy wafer, has been the champion of breaks with its famous tagline "Have a break...Have a KITKAT.
In 2016, people enjoy their breaks in many different ways. Millennials enjoy their breaks many times during the day, whether its listening to music or scrolling through their news feed. Millennials have redefined what breaks are, and KITKAT wants to capture this diversity.
KITKAT invites you to take part in the campaign and celebrate the different "breakers" with a humorous video, no matter who they are, or how they break. We look forward to feeling the fun you had filming your video.
In a playful, surprising and high-quality video, show us how KITKAT helps "Breakers" celebrate their break, as only KITKAT can.
FORMAT: Video (up to 60 seconds – if you can do it in 45 seconds’, that’s even better)