How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?
Help Pepsi excite and disrupt young people’s views of reunions and make it their indispensable drink of choice at family get-togethers.
1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).
Dear eYeka creative community,
Thank you so much for all of your creative ideas. From your submissions, we have identified diverse directional approach for our client Pepsi to fine-tune and structurize their communication campaign.
The 3 winning entries we have selected here are the top ones that best fit client's strategy in the future. It does not mean that the others are not good. Some of them go in a very niche way, which promise new and distinctive platform in the future.
Once again, many thanks for your contribution. We hope to receive your further submission in the next projects with eYeka.
#1 Upside-Down Traditionsでの1,500€の賞
Loved working on this challenge! I felt confident I had a pretty strong concept with some legs to it and I'm glad the judges did too. Thanks for another great opportunity.
I love the idea of Pepsi encouraging young and old generation to exchange stories/ knowledge so that they can understand and appreciate the values of each generation. It is such a creative way to make the visualization to be more human centric, promising high relevancy to audience.
#2 The best of both worlds / Foodでの600€の賞
I'm very happy and very thankful with Pepsi and eYeka for let me being part of this contest. I really enjoyed the brief and the time spent creating ideas. It's great to play and have fun with a brand that's part of your life and that matches your favorite food, like I have the pleasure to do. I hope to see another Pepsi brief soon and thanks again for happy moments like this.
In this idea, food represents different family member worlds that thanks to Pepsi, share the same space, each one bringing the things they like and being proud of their own signature. I truly like the way Pepsi can become an essential part across generations.